Sony just announced a series of PlayStation branded luxury goods. The collection includes items like a watch, a leather wallet, wine glasses, a corkscrew and a picture frame. The watch, for example, retails for about $650. Not exactly high end pricing, but certainly micro segmented enough to give customers a feeling of buying something rare, unique and personal (to their tastes).
Many would argue that there is little correlation between gamers and people who enjoy wine, but in fact a fairly high proportion of gamers are middle class adult males who fall into the same demographic as higher middle range wine buyers.
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